Guff.live isn’t just a project; it’s a reflection of my own journey, a space where I’m writing out my thoughts and trying to connect some pretty big ideas. It’s a place where my passion for creation meets a vision for a more just and sustainable world. I’ve found that what might seem like totally separate concepts can actually come together into a powerful and cohesive strategy.

At the heart of this is Mimetic Theology, an idea that has deeply shaped my thinking. It’s the study of how human desire is shaped by imitation. It’s not some abstract academic theory to me; it’s a profound lens for understanding our world and ourselves. It helps me see why we chase certain trends and why conflicts arise. It also shows me that we have a choice: we can consciously choose to imitate models of peace and creativity instead of falling into rivalry and competition. This insight is a vital tool for anyone who wants to build something truly meaningful.

For me, the best people to apply this to are Creatives. Artists, writers, developers, designers—they’re the ones who build culture. They have the power to offer new models of imitation, new ways of seeing, new forms of expression, and new solutions to old problems. I’ve always felt that guff.live should be a home for them, a place that empowers their work.

But creativity can’t exist in a bubble. It has to be connected to the world we live in. That’s where Agroecology comes in. The principles of working with natural systems, fostering biodiversity, and building resilient communities are powerful metaphors for how we should approach technology and society. A healthy digital ecosystem needs diversity and collaboration, just like healthy soil creates a thriving physical one. My passion for agroecology is a constant reminder that the things we create in the digital world must ultimately serve the well-being of the physical world.

The thread that ties all of this together is a deep commitment to Social Justice. Mimetic theology teaches me that inequality is often the result of rivalrous imitation. Creatives can challenge these systems by offering alternative narratives, and agroecology provides a model for a more equitable and sustainable food system. Together, they form the foundation for a commitment to social justice—ensuring that technology and creative expression are tools for liberation, not oppression.

Ultimately, this is all part of a larger Strategy. It’s not enough to just have good intentions; we need a clear plan to make a difference. My strategy with guff.live is to create a hub where these ideas can flourish, a community that values conscious creation, ethical practices, and social responsibility. It’s about empowering people to use their passions—whether for code, art, or farming—to build a better world.

I genuinely believe the best technology is that which serves humanity and the planet. This is my space to work through these ideas, and I’d love for you to join me on this journey.